1. Introduction
At PressPulse AI ("we," "our," or "us"), a service operated by Solar Flare Ventures Inc., we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services, including our website (presspulse.ai) and related applications (collectively, the "Service").
2. Information We Collect
2.1 Information You Provide to Us
- Account Information: When you create an account, we collect your name, email address, password, and professional information.
- Profile Information: This includes your professional background, expertise areas, media goals, and any other information you choose to share.
- Communication Data: Information you provide when communicating with journalists, responding to media requests, or interacting with our support team.
- Payment Information: If you subscribe to our paid services, we collect billing information, though payment processing is handled by secure third-party providers.
2.2 Information Automatically Collected
- Technical Data: IP address, browser type, device information, operating system, and other technical identifiers.
- Usage Data: How you interact with our Service, including pages visited, features used, and time spent on the platform.
- AI Analysis Data: Information generated through our AI's analysis of your professional background and interaction patterns.
3. How We Use Your Information
Your privacy and trust are fundamental to our service. We use your information thoughtfully and purposefully to provide and enhance the PressPulse AI platform.
3.1 Core Service Delivery
We primarily use your information to power our AI-driven journalist-expert matching service. This includes analyzing your professional background to understand your expertise areas, processing your preferences to deliver relevant media opportunities, and facilitating communications between you and journalists. Our AI system continuously learns from these interactions to improve match accuracy while maintaining strict privacy standards.
3.2 Service Personalization and Enhancement
To deliver a personalized experience, we analyze how you interact with our platform. This includes understanding which types of media opportunities interest you, tracking your response rates, and monitoring your engagement patterns. This information helps us refine our AI algorithms and improve our matching precision.
3.3 Communications and Support
We use your contact information to send essential service notifications, platform updates, and customer support communications. If you've opted in, we may also send you curated content, including PR tips, industry insights, and relevant promotional materials. You maintain control over these communications through your account settings.
4. Information Sharing and Disclosure
We share your information with care and purpose, always prioritizing your privacy and professional interests.
4.1 Essential Service Partners
Our platform relies on carefully selected service providers who help us deliver core functionalities. These partners are contractually bound to protect your data and can only use it for specified purposes. For example, we work with secure cloud hosting providers for data storage, professional payment processors for subscription management, and specialized AI services for our matching algorithm.
4.2 Professional Network Sharing
When you engage with media opportunities, we share relevant portions of your profile with journalists and media professionals. This sharing is intentional and necessary for the platform's primary purpose. We provide journalists with your professional credentials, expertise areas, and contact details you've designated for media communications. Your past responses and interaction history remain private unless you choose to share them.
4.3 Legal and Regulatory Compliance
In certain circumstances, we may need to share information to comply with legal obligations or protect rights. This includes responding to valid legal requests, preventing fraud, enforcing our Terms of Service, or protecting the safety of our users. We carefully evaluate each such request and share only what is legally required.
5. Data Security
We employ comprehensive security measures to protect your information throughout its lifecycle on our platform.
5.1 Technical Protection Measures
Our security infrastructure includes enterprise-grade encryption for data in transit and at rest, advanced access controls, regular security audits, and continuous monitoring for potential threats. We maintain strict data access protocols and regularly update our security measures to address emerging threats.
5.2 Operational Security
Our team follows rigorous security protocols, including regular training on data protection, incident response procedures, and privacy best practices. We maintain detailed security logs and conduct periodic assessments to ensure compliance with international security standards.
5.3 Data Retention and Disposal
We retain your information only as long as necessary to provide our services and comply with legal obligations. When data is no longer needed, we use secure deletion methods to ensure it cannot be recovered. You can request data deletion through your account settings or by contacting our privacy team.
6. Your Rights and Choices
We believe in giving you full control over your personal information and how it's used.
6.1 Data Control Rights
You have comprehensive rights regarding your personal information, including access, correction, deletion, and portability. You can exercise these rights through your account dashboard or by contacting our privacy team. We process all requests promptly and without prejudice to your service experience.
6.2 Preference Management
Through your account settings, you have granular control over how your information is used. This includes adjusting your notification preferences, managing your professional profile visibility, controlling AI analysis settings, and customizing your interaction with our platform. These settings are easily accessible and can be updated at any time.
6.3 Communication Choices
We respect your communication preferences. You can choose which types of communications you receive beyond essential service notifications. Opt-out options are available for marketing communications, and you can fine-tune your notification settings for media opportunities based on your preferences.
6.4 Account Closure
Should you choose to end your relationship with PressPulse AI, we provide a straightforward account closure process. Upon closure, we securely archive your data for any legally required retention periods before permanent deletion. You can request a copy of your data before account closure.
7. International Data Transfers
As a service based in Canada, we may transfer, store, and process your information in countries other than your own. Your information may be processed in countries where data protection and privacy laws differ from those in your jurisdiction. By using our Service, you consent to such transfers. We ensure appropriate safeguards are in place through standard contractual clauses and data protection agreements with our service providers.
8. Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our platform. These technologies help us understand how you interact with our Service, remember your preferences, and provide personalized features. We employ both session cookies that expire when you close your browser and persistent cookies that remain on your device for a specified period.
Our cookies serve various purposes, including essential platform functionality, analytics, and personalization. You can control cookie settings through your browser preferences, though disabling certain cookies may impact platform functionality.
9. Children's Privacy
The PressPulse AI Service is designed for professional use and is not intended for children under the age of 16. We do not knowingly collect or maintain information from persons under 16 years of age. If we become aware that we have inadvertently collected personal information from a child under 16, we will take appropriate steps to delete such information.
10. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA), including:
- The right to know what personal information we collect and how it is used and shared;
- The right to delete personal information collected from them;
- The right to opt-out of the sale of their personal information; and
- The right to non-discrimination for exercising their CCPA rights.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes through our Service or via email before they become effective. Your continued use of the Service after such modifications constitutes your acknowledgment of the modified Privacy Policy and agreement to abide by its terms.
12. Data Protection Officer
Our designated Data Protection Officer oversees our privacy practices and ensures compliance with applicable data protection laws. For matters specifically related to data protection, they can be reached at [email protected].
13. Contact Information
If you have questions, concerns, or requests related to this Privacy Policy or our privacy practices, please contact us at:
Solar Flare Ventures Inc.
Email: [email protected]
For urgent matters, we strive to respond within 48 hours. For formal requests regarding your personal data, we will respond within the timeframe required by applicable law, typically within 30 days.
14. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of Canada. Any disputes relating to this policy shall be subject to the exclusive jurisdiction of the courts of Ontario, Canada.
By using the PressPulse AI Service, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.