USA Today

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Journalist Name:USA Today
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Conventional wisdom says travel is getting too expensive. But what if the opposite is true — and just as troubling? As airlines slash fares to fill seats, hotels discount rooms during the shoulder season, and travel companies race to attract budget-conscious customers, some industry experts are quietly asking: Is travel too cheap? There's a case to be made. Rock-bottom prices can drive down service quality, push employees to the breaking point, and encourage unsustainable tourism. Some travelers even admit to feeling guilty for paying so little, especially when they see overworked staff or overcrowded destinations. I'm looking for travelers who recently snagged an unusually low fare or rate. Did you feel like it was too good a deal? Did you notice signs that someone else — staff, locals, or even the environment — was paying the price? I'm also seeking input from travel insiders: - Are ultra-low prices hurting the industry in the long run? - What’s the real cost of cheap travel to workers, destinations, and the environment? - Is there a more sustainable pricing model that still gives consumers value without undercutting quality? This story will explore the hidden costs of bargain travel — and whether a race to the bottom is backfiring.

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posted8/4/2025
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deadline8/5/2025
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