The shift from HARO (Help a Reporter Out) to Connectively marks a significant evolution in how journalists and sources connect. With several key differences and enhancements, Connectively is designed to address some of the challenges that HARO users have faced, while also introducing new features to streamline the process.
Let’s dive into the main distinctions between HARO and Connectively.
1. User Interface and Experience
Connectively steps up the game with a more modern and user-friendly interface. Unlike HARO, which primarily relied on email notifications, Connectively offers improved filtering options. This allows users to search and discover relevant queries more efficiently without being overwhelmed by the sheer volume of emails that HARO would send out three times a day.
With Connectively, everything is more streamlined. You can navigate the platform with ease, find what you need quickly, and avoid the clutter that often comes with HARO's approach.
2. Pitching Model
One of the most significant changes is Connectively’s introduction of a pay-to-pitch model. Users can submit up to five pitches for free each month, but additional pitches cost $0.99 each. This move is intended to reduce spam and encourage higher-quality pitches, as users are more likely to put thought into their submissions when they have some skin in the game.
HARO, on the other hand, operated on a completely free model. While this made the platform accessible, it also led to a high volume of low-quality pitches that could overwhelm journalists.
3. Pitch Management Features
Connectively includes a built-in pitch management system that makes it easier to track and manage your pitch history. This feature is a game-changer for users who want to stay organized and efficient. You can see which pitches you’ve sent, track responses, and even manage follow-ups—all within the platform.
In contrast, HARO didn’t offer any integrated tools for managing pitches. This meant users had to rely on their own systems to keep track of submissions, which could get messy and inefficient.
4. Real-Time Updates and Query Access
Timing is everything when responding to journalist queries, and Connectively understands this. The platform offers real-time updates on queries, allowing users to respond quickly to new opportunities. You can access queries directly through the platform, eliminating the need to sift through long email threads.
HARO relied heavily on email notifications, which often delayed the process. If you weren’t checking your email constantly, you could easily miss out on a great opportunity.
5. Subscription Plans
Connectively offers both free and paid subscription options. The free plan gives you access to basic features, while the paid plan provides additional perks like increased pitch limits and keyword filters. This tiered approach allows users to choose a plan that best fits their needs, whether they’re just starting out or are seasoned professionals.
HARO, being entirely free, made the platform accessible to everyone. However, this also contributed to an influx of low-quality submissions, making it harder for serious contributors to stand out.
6. Focus on Quality
The enhancements made by Connectively are all geared toward improving the quality of interactions between journalists and sources. By implementing a pay-to-pitch model and offering more advanced tools, Connectively aims to foster genuine, high-quality contributions.
This is a direct response to the challenges HARO faced with spam and irrelevant pitches, which often diluted the value of the platform.
In summary, Connectively builds on HARO's foundation by offering a more structured, efficient, and quality-focused platform. Whether you’re a journalist looking for reliable sources or a contributor seeking valuable media coverage, Connectively provides the tools and features to make the process smoother and more effective.
How PressPulse Automates HARO Link Building with AI
PressPulse takes the hassle out of securing HARO links by using AI to manage the entire process for you. Instead of manually sifting through queries and crafting pitches, PressPulse’s AI does it all—from identifying the best opportunities to sending out personalized, high-quality pitches.
Utilising AI, especially to enhance & personalise content is a huge advantage for anyone looking to get started. This automation ensures that you never miss a chance to secure valuable backlinks, all while saving you time and effort.
With PressPulse, you get the benefits of HARO without the daily grind, allowing you to focus on other critical aspects of your business.
